Leila Hafzi Launches Do- It-Yourself (DIY) collection with SandnesGarn
Fashion designer Leila Hafzi and SandnesGarn runs along the seams, and just launched a Norwegian collaborative collection that combines Norwegian knitting traditions with international high-end fashion.
Leila Hafzi in collaboration with the traditional yarn manufacturer SandnesGarn designed a romantic knit collection named LEILA HAFZI Made by Me, where the buyer buys yarn and get recipe booklets for DIY knitwear.
- It's exciting for me as a designer to help with design patterns to SandnesGarn and their customers. Home made garments contribute to sustainable growth in our consumer society, and is an important part of the trend for greater participation of consumers in the creative process, says Hafzi, which together will design three collections of yarn manufacturer .
Cooperation between Hafzi and SandnesGarn is in line with the new understated luxury trend, where consumers appreciation for sustainability and local manufacturing traditions. In addition, the do - it -yourself trend has become widespread, which the western-based manufacturer is pleased with.
- By knitting their own garments you become more aware of how much work there is behind your clothes, which in turn can result in taking better care of their garment. Now that you will have the opportunity to make her own Leila Hafzi creation, we hope more people will throw themselves on creating trend, says CEO SandnesGarn , Harald Mjølne.
For all occasions
Through three collections Hafzi will aim at different audiences, and each collection will have its own distinctive signature. First is a romantic bridal- and evening collection with accessories like boleros and cardigan, and consists of a total of eight garments and two accessory items . The garments are designed specifically for use over dresses, but also styles of jeans and other everyday styles. One can choose from a wide range of colors of yarn , and thus customize the collection to its own wardrobe.
Knitt your own branded LEILA HAFZI
Recipes, labels with LEILA HAFZI Made By Me and buttons with Leila Hafzi and SandnesGarn emblems will be available at all Norwegian yarn retailers leading SandnesGarn for retailer list
SandnesGarn was established in Sandnes in 1888. The company is a modern yarn manufacturer that aims to collaborate with various top professional designers. This is to inspire and capture trends for existing and new customers. SandnesGarn is Northern Europe's most modern spinning mill which through the process of washing the wool to finished colored yarn in skeins. Before it was Norwegian wool that was spun , now it is finer wool qualities and also several exclusive qualities Alpacas , Alpaca Silk and Alpaca Kasmir. SandnesGarn travels around the world and handpick the best wool. For more information and retailer list > http://www.sandnesgarn.no
View NEWS case on tv here > http://www.nrk.no/video/hafzi_strikker_ny_kolleksjon/C3DE0B2188ADED59/
Photographed by Monica Larsen
Hair & Makeup Barbro Sørlien / Bumble & Bumble
Model Silje Andresen
Styled with LEILA HAFZI wedding gowns from the Mayalu collection